37Signals, ReWork, and ReThink..
I just finished the new book from 37Signals - " ReWork ", and it was a reasonably enjoyable read. (It was actually the first book i read through the iPhone Kindle App, which is incredibly cool) (Would love to see that discussion at Amazon, deciding if they should support the iPad to sell books, or try to starve the iPad to sell the Kindle?.. but i digress..) There are many, many 37Signal fanboys and signal vs noise has to be one of the more popular geek blogs out there.. but.. its really hard not to notice that what the 37Signal guys understand, more than almost anything is how to market to the current geek-hackernews-entrepreneur crowd. They hit all the right notes to appeal to their target demographic every time. There are obviously many times when you disagree with them, (like saying that long hours at work is " making up for intellectual laziness with brute force ", or their take on formal education, or the SalesForce.com bashing you often hear DHH talk about) ...